About SuperFriend

Together with industry Partners, SuperFriend designs and delivers impactful mental health and wellbeing initiatives that enable workplaces to thrive.

Mental health-related insurance claims are on the rise, accounting for 15% of overall claims, and 50% of claim costs. Mental ill-health is impacting those working within the industry and those reliant upon it in their time of greatest need during the claims process.

Insurers are able to influence mental health-related issues far more successfully than any of the other major causes – but they cannot do it alone.

We currently work with eight Group Life Insurers and 23 Industry Super Funds, for whom the benefits of a mentally healthy workplace include a reduction in business costs and increased staff retention, as well as increased engagement, wellbeing, productivity and profitability.

750,000+ employers are associated with our Partner super funds, giving us access to embed mental health and wellbeing best-practices of well over half the Australian working population.

“AustralianSuper’s partnership with SuperFriend has been incredibly valuable to us for the best part of a decade. SuperFriend is the only specialist organisation that provides these services to super funds that are then able to go out to hundreds of thousands of workplaces to address the problem of mental health that affects so many Australians. To have a dedicated organisation that is aware of the peculiarities of the superannuation funds and insurance companies and to be a vehicle for providing information to the funds and help us disseminate that information has been a fantastic partnership.”

Ian Silk – Chief Executive, AustralianSuper

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Our team

SuperFriend is fortunate to have a talented and experienced team of thirty staff, with a diverse range of qualifications, backgrounds and talents. The common ground across our team is an absolute commitment to SuperFriend’s vision of all Australian workplaces being mentally healthy.

SuperFriend is led by our Chief Executive, Margo Lydon. Margo has been working in mental health and suicide prevention for 20 years. She has extensive experience in leadership, business growth, strategic partnerships and systems change. Margo’s energy and dedication to her role is underpinned by her strong belief that SuperFriend provides unprecedented opportunities to improve the mental health and wellbeing of the millions of Australians who belong to profit-to-member superannuation funds.

Margo holds a Master of Science, Positive Organization Development and Change from Weatherhead School of Management, Case Western Reserve University, Cleveland Ohio. Margo also holds a Bachelor of Business Degree (Marketing) from University of Queensland.

Margo represents SuperFriend on a number of nationally recognised strategic alliances including: The Mentally Healthy Workplace Alliance, Victorian Workplace Mental Wellbeing Collaboration, LeadingWell Queensland, Positive Psychology Institute of Australia Advisory Panel, Shared Value Project and Roses in the Ocean’s, Lived Experience of Suicide – Sector Advisory.

Through Margo’s involvement and influence in the Mentally Healthy Workplace Alliance, she also Chairs the Stakeholder and Communications working group of the National Workplace Initiative – an $11.5 million investment over four years from the Commonwealth’s Department of Health to create a nationally consistent approach to workplace mental health.

Margo is a member of the Australian Institute of Company Directors and Beta Gamma Sigma. Margo was a finalist in the 2019 Telstra Business Women’s Awards (Victoria) in the “For Purpose and Social Enterprise” category.

You can find more information on the rest of the SuperFriend team here.

Our values – The SuperFriend Energy

Our Board

SuperFriend is proud to acknowledge the leadership and direction of our Board of Directors. The Board is chaired by Cbus Super CEO, David Atkin, and mostly comprises senior executives from SuperFriend’s Partner Funds, together with Independent Directors.

David Atkin


Chief Executive Officer

Teifi Whatley

(Deputy Chair)

Chief Strategy & Impact Officer

Rose Kerlin

Group Executive, Membership

Vicki Doyle

Chief Executive Officer

Sarah Guthleben

Executive Officer, People & Enablement

Megan Bonny

Independent Director

Professor Niki Ellis

Independent Director

Mitch Wallis

Independent Director

Our Expert Advisory Committee

SuperFriend’s Expert Advisory Committee (EAC) assists the Board in its oversight of the innovation activities of SuperFriend. Chaired by Professor Niki Ellis, the EAC acts as an advisory and consultative committee to the Board and Management, actively guiding innovative solutions development, testing, prototyping and go-to-market strategies. The Committee has representation from Partner Insurers, Partner Funds, and lived experience and mental health experts.